Brand identity design for ambitious brands

What a brand identity project can include

• Logo, wordmark and secondary marks.
• Typography and colour systems.
• Graphic elements, patterns and iconography where relevant.
• Applications across agreed brand touchpoints.
• Brand guidelines and prepared design assets.

The deliverables are agreed at the start. A product launch, a new company and a brand refresh may each need a different combination of assets.

From the brief to a usable visual system

The work begins with understanding your brand, audience, existing materials and priorities. Design directions translate that brief into a visual idea, which is developed across the agreed applications.

Typography, colour and marks are considered together. The resulting guidelines explain their relationship and help keep future communications consistent.

For product brands, packaging design can extend the identity into a physical experience.

Selected branding work

Explore visual identity projects including Persian Saffron, Maya and Liana Fabric Gallery.

Questions about working together

Do I need a logo or a full identity?

A logo identifies your brand. A visual identity establishes how its typography, colours and other elements work together. If you need consistency across several products or channels, a wider system may be appropriate.

Can you work with an existing brand?

Yes. Share your current identity, what is working and what needs to change so the scope can be defined around a refresh or a more extensive redesign.

What should I include in an enquiry?

Your website or brand description, the products or services you offer, the deliverables you need, your timeline and your approximate budget.

Who will design the identity?

Sara Salim, an independent brand identity and packaging designer working with clients worldwide.